Sales Tip of the Week from Mike Leeds – Pro Sales Coaching
How to Email someone with A.D.D.
Basically, assume everyone has A.D.D. (Attention Deficit Disorder) and you'll never go wrong. To maximize the chances of people reading your emails (especially those with A.D.D.), please consider the following tips:
- Embrace the Subject Line. What is your email about?
- Get to the bottom line in the first 2 paragraphs (assuming the first paragraph is an intro/welcoming paragraph). Just Say It!
- Details and the back-story should be optional reading later on in your email. Some people will read it, while others won't. Be careful not to introduce an important nugget of information at the end of a long email since many people will miss it.
- If at all possible, fit your email into one screen shot so people don't have to scroll down to get more information. If it has to be a long email, you're increasing the chances of important information being missed or the whole message just being deleted. You must get the reader's attention in that first screen to compel them to scroll down.
- A.D.D. in one form or another is more prevalent than a lot of people think.
Special thanks to the creators of Cliffs Notes and Spark Notes.
Have a great sales week!
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