That's okay, don't pay us – we trust you'll come back!

Sales Tip of the Week from Mike Leeds – Pro Sales Coaching

That's okay, don't pay us – we trust you'll come back!

Lately, great customer service is a lost art – and is harder to find! However, if you give great customer service (and have a great product or service), you build a loyal customer base. Yes, it's as simple as that!

Over the 4^th of July weekend, we were in Coronado, California. This is the biggest weekend for the town, it's packed (more than the normal summer weekend), and they really know how to celebrate this holiday! Clayton's Coffee Shop is an awesome breakfast spot on the island, and is worth the wait to be seated. The wait is also a great opportunity to people watch.

We saw a high school age customer finish his breakfast, and when it came time to pay the bill produced his Dad's American Express card. The potential problem: Clayton's doesn't take American Express, and that's all the customer had. The solution: The Manager said, no problem, come back and see us again. Wow, that was it? As Seth Meyers on Saturday Night Live would say "Really?" This could be attributed to Coronado's small town charm and how they do business, but most likely it's the way they just do things at Clayton's. It was also obvious this customer was not a regular of the coffee shop. In most Metro areas, one would think you would never see that customer again (especially a high school age customer) – remember the old "Dine and Dash?"

Fifteen minutes later, a car pulled up in front of Clayton's, and the customer jumped out with cash in his hand to pay his bill. Kudos to the kid!

A combination of great food and great customer service will keep them coming back! A special shout-out to our favorite Scottsdale breakfast spot Perk Eatery, where the excellent service and addictive food keeps us coming back.

Have a great week!