Take Care of Your Customers and Watch Your Network Grow

Sales Tip of the Week from Mike Leeds – Pro Sales Coaching 

Take Care of Your Customers and Watch Your Network Grow 

Finding new customers can be a challenge at times. The old saying, “retaining an existing customer is at least 10 times more profitable than finding a new customer” is very true. So, how do you increase your customer base? While “hunting” for the new client can be very exciting, maintaining the existing client can be very rewarding for many reasons. First, satisfying a current client allows you to extend your business relationship while you have the ability to potentially cross-sell and up-sell (generating additional revenue). 

Second, you may enjoy the benefits of being referred to additional customers. Let’s face it – happy customers will tell other people about you. I recommend that you review your customer list to see where the business has come from (creating a family tree of sorts). You may find that some of your customers are referrals from a referral (from possibly another referral). This is about as cool as it gets! Reach out to these referring customers, let them know how much you appreciate them, and never take them for granted. 

Mike’s Upcoming Sales Skills Workshops for June… 1. Sales Skills 101:

• Tips for Profitable Prospecting
• The Secrets of Selling Your Benefits
• Creating & Selling Your Total Value

Date/Time: Friday, June 20, 2008 9:00am – 12:00pm
Location: Phoenix Chamber of Commerce, 201 N. Central Ave., Ste 2700, Phx
Investment: Chamber Members - $59.00, Non-members - $69.00

Register today to Norma Macias at 602-495-6484 or nmacias@phoenixchamber.com. 

2. Creating Your Effective Networking Commercial! 

After learning some tips to develop an effective 30-second networking commercial, we will work on your specific message. Your opening statement will create customer interest and assist you with developing networking relationships that are critical to your business development. 

Date/Time: Tuesday, June 24, 2008 10:30am – 12:00pm
Location: Arizona Small Business Association at 4130 E. Van Buren St, Ste 150 - Phx
Investment: ASBA Members: $30.00; Non-members: $40.00

Register today at 602-265-4563 or rsvp@asba.com. 

3. Sales Management 501: Creating Accountability and Coaching for Results 

Date/Time: Friday, June 27, 2008 9:00am – 12:00pm
Location: Phoenix Chamber of Commerce, 201 N. Central Ave., Ste 2700, Phx
Investment: Chamber Members: $59; Non-members: $69

Register today to Norma Macias at 602-495-6484 or nmacias@phoenixchamber.com 

Have a great sales week!