Sales Tip of the Week from Mike Leeds – Pro Sales Coaching
Heating up in the summer
Historically, summer time in Phoenix was a chance to catch up on administrative work, and a great opportunity for a road trip to Northern Arizona or Southern California. It may have been easier to run into your customers in one of these locations than to catch them in their Phoenix offices. While the summer migrations are still a part of the picture, it is important to understand that this time of year may be a great season for your sales. I'm finding more people lately prefer shorter (long weekend) trips, in addition to the fact that more people can work remotely these days (and through technology are more in touch with their businesses).
Still, some people are writing off the summer. I recommend that you heat up your efforts along with the temperature. You may find that your customers have more time for you, and your competition may still be thinking that the summer is a bad season.
If the summer is a slower time in your industry, use the time as a sales tool or an investment in your business. Try expanding into other markets that you've been considering. Also, consider investing in your own business by attending workshops, training or reviewing/refining your processes.
These activities could pay dividends for the balance of the year as well as long into the future.
Have a great sales week!