Sales Tip of the Week from Mike Leeds – Pro Sales Coaching
What Sales People can learn from their children.
Sometimes we can make what we do for a living sound confusing, boring or just difficult to understand. In the movie "Philadelphia", Denzel Washington's character asks his client to tell the story to him like his was 6-years old. The purpose here was that anyone in the jury (audience) should be able to understand what he was saying. At times, we tend to make things more difficult than they need to be. For instance, is your introduction or networking commercial too complicated? The goal of a good networking commercial is to let people know how you can benefit them, and to create interest (setting the stage for future dialog).
Ania Kubicki from Angles PR helps illustrate this point. Ben, her 5-year old son, has hit the "nail on the head" as far as succinctly articulating how Ania benefits her clients… "Mommy makes people famous!" This is brilliant - so why do we make this harder than we have to?
Have a great sales week!